Five Creative Strategies For Small Businesses to Thrive During the Covid-19 Pandemic
1. Creative Kits For Sale
Everybody loves sales! Who doesn't? So why not put together a bundle of different items that you can offer your clients?
For example, if you own a restaurant and you have a liquor license you could create cute "cocktail kits" like "The Old Fashioned" which includes ingredients for up to four people.
This kit would consist of the basic ingredients and maybe even a "secret ingredient" that would captivate those "old fashioned drinkers": sugar, orange zest, bitters ... etc. and maybe even some "Ceylon Cinnamon" (secret ingredient).
This could also apply to smaller liquor stores.
2. GoFund Me For Servers
When we as a community come together to support a cause, there is a feeling of deep contentment that ensues. Create a fun GoFund me account to help support your staff during this pandemic.
When someone donates you could throw in a free toilet paper roll.
You could offer items such as: a free case of beers, paper towel rolls, a package of toilet paper rolls, a bottle of hydrogen peroxide, a bottle of wine ... you know (the essentials)
3. Offer Discounts
This is a no-brainer really; especially at this time. You could offer 20% off the first order, or offer one free meal when referring a friend to the restaurant.
To keep track of this, you could create business cards stipulating what kind of deal it is and then the customer can redeem at the right time.
4. Partner with Other Businesses
Create various packages that include items that you can advertise for other businesses.
For instance, if you are offering a vegan meal, you could mention where the mushrooms come from or where the main ingredients of the dish were purchased from. Kind of like backlinks.
5. Social Media Ads
Facebook and instagram ads are really popular now. Social media marketing is an effective way of advertising especially during this pandemic because most people are at home and on their phones.
Create an ad for your small business and include a deal on there, for e.g., "15% using this code when you order online" ... or "free delivery on first order when you use this code".
The opportunities are endless.